House of Kulfis
House of Kulfis is a contemporary kulfi brand built around the joy of traditional Indian desserts with a playful, youthful visual language. Shaishad & Co. worked on translating that personality across physical brand touchpoints, creating a cohesive identity that feels vibrant, approachable, and memorable.
Client
Frozen Roots
Industries
Food & Beverage
Services
Brand Identity & Packaging
Date
March 2023
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Challenge
Turning a Traditional Treat into a Modern Brand Experience
House of Kulfis wanted to build a distinctive brand identity that could capture the fun, nostalgic character of kulfi while still feeling contemporary and relevant to a younger audience. The challenge was to create a visual language that could work consistently across packaging, products, and the physical store experience without losing the brand’s playful personality.
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Solution
Shaishad & Co. developed a bold, colourful, and playful visual identity built around expressive typography, vibrant colours, custom illustrations, and organic graphic shapes.
We extended the identity beyond the logo and applied it across multiple customer touchpoints—including kulfi packaging, sticks, takeaway containers, and in-store wall branding. The result was a cohesive brand experience where every physical interaction feels unmistakably like House of Kulfis.
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Client's
feedback
Shaishad & Co. understood exactly what we wanted the brand to feel like. They transformed our ideas into a visual identity that feels fun, distinctive, and completely aligned with House of Kulfis. The packaging and store branding have given our brand a much stronger presence
Swathi Thakur
Founder, House of Kulfis (Pista House Group)